The artistic talent of delivering catchy phrases can turn an ordinary forecast into a memorable, personable, and entertaining forecast. Catchy phrases impart impressions on the mind, which make a weathercast more memorable. Catchy phrases range from a one or two word phrases (usually an adjective) to a catchy sentence or story. It is the broadcast meteorologist that turns a scientific forecast and weather data into a language understood by the general public. Example: An NWS discussion may say, "Approaching vort max along with marginal WAA and isentropic lifting will increase cloud cover". The broadcaster turns this into, "A spinning pocket of instability along with winds shifting from the south behind a warm front will begin to lift the air and bring us an increase of cloud cover". Often catchy phrases are used to begin a weathercast and are used with conversation between the anchor and the broadcast meteorologist. The right catchy phrase at the beginning of a weathercast can keep the viewers attention throughout the weathercast. Catchy props can also be used to get the viewers attention. Over Christmas break I noticed a weekend broadcast meteorologist who brought his dog (called the weather dog) and placed his dog on a stand in front of the croma key while doing the weather. The dog also had a seat at the news desk before and after the weathercast.

Now, here are some examples of catchy phrases.

(1) Those temperatures are going to be chilly willy, bundle up
(2) It is so cold, polar bears aren't even going outside
(3) These downpours will insure your windshield wipers will be on high
(4) It feels like a steamy sauna outside
(5) A low pressure is like a moisture magnet drawing in moisture and lifting the air
(6) The wind is so calm the wind vane stopped moving
(7) Wet conditions continue overnight- Perfect for all ducks
(8) Sun worshippers will be in heaven today
(9) We have a stampede of storms on radar
(10) You will have plenty of snow to make snow cones