A broadcast meteorologist must be able to describe complex weather phenomena to the public in a way that is complete, coherent, correct, descriptive and entertaining. The following is a list of attributes of a broadcast meteorologist.
(1) Dresses the public properly for the weather.
(2) Describes not just the chance for precipitation but the precipitation type, intensity, areal coverage, duration, start and ending time of occurrence, and total precipitation expected.
(3) Traveling conditions. The public is very interested in how the weather will delay drive and fly times. Wintry precipitation and fog cause the most delays and accidents.
(4) Gives unique forecasts when the weather is mundane and gives serious and respected forecasts during times of severe weather. In cases of mundane weather, the broadcasters entertaining personality can be enhanced.
(5) Special added touches. Community involvement in severe weather and meteorological education, being able to relate the weather to the general public, and having the right on-air catchy phrase at the right time.
(6) Meaningful data added to the forecast (i.e. impact of weather on community events, severe weather preparation, weather impact on animals, sunburn information, impact on sporting events)
(7) Science expert. Has knowledge of the scientific method and other branches of science which relate to meteorology (astronomy, geology, climatology). Has the ability to answer questions such as, "What is that strange light in the sky?" or "What is El Niņo?"