METEOROLOGIST JEFF HABY
Weather has a big influence on shopping habits. Weather can dramatically increase or decrease the amount and type of shopping that
is done. This writing goes over various weather factors that impact shopping habits.
Winter precipitation: Winter precipitation and the cold weather it brings can significantly reduce the amount of shopping depending
on how severe the event is and where it takes place. Shopping can increase significantly before a winter weather event, especially
when shopping at grocery stores. This is due to the anticipation of having to be stuck at home for several days. With more time
at home there is a need for more grocery and household items and this helps increase the amount of grocery buying that is done
before an event. During a winter weather event, shopping tends to decrease substantially. This can lead to stores closing early
or not opening at all.
Sunny and mild weather: Sunny and mild weather can lead to increased shopping. The easy to find excuses such as it is too cold, too
hot, too rainy, too icy are irrelevant and thus more people will find their way to the store. This is especially true on the weekend
when more people have more free time to go shopping. The sunshine helps put some people in a better mood. The mild weather makes
it easy to dress for the weather before leaving out the door. Look for increased business on nice days (sunny, light wind,
Weather that keeps the shoppers away: The following are excuses that are used to not shop. This can apply to other areas also such as
eating out and working out.